Showcasing synergy between Zoom and Google Chrome OS.
As long-standing partners, Zoom and Google Chrome OS have developed technology designed to work seamlessly together, benefitting users and developers across the ecosystem. Our challenge was to craft a campaign that celebrated this synergy while respecting and balancing the integrity of both brands.
Brief.
Zoom and Google Chrome OS needed a partner campaign that would clearly demonstrate the benefits of their integrated technology and stand out in a competitive marketplace. The campaign needed to communicate their shared value proposition – ease, reliability, and innovation — across education and enterprise audiences, with creative materials that felt unified yet authentic to each brand.
Challenge.
The key challenge was maintaining brand harmony between two iconic tech names with distinct visual and tonal identities. The creative needed to look and feel equally “Zoom” and “Google,” while telling a single, powerful story about collaboration and innovation. Our team needed to strike the right balance to ensure clarity, cohesion, and credibility across all touch points.
Result.
