A showcase of innovation, energy, and flawless execution.
For Now & Next 2025, IGEL set the stage in Miami–and Fuel brought the experience to life. From first impressions to final applause, we crafted a seamless, high-impact brand journey that elevated every moment and left a lasting mark on the endpoint security and EUC community.
Brief.
Now & Next is IGEL’s flagship annual event, designed to bring together the end-user computing community for thought leadership, innovation showcases, and networking. For the 2025 edition in Miami, Fuel Integrated partnered closely with IGEL to create a seamless, end-to-end brand experience that unified all touchpoints–from registration through to celebration–while elevating engagement and reinforcing IGEL’s position as a category leader.
Challenge.
With high expectations and a condensed delivery timeline, the Miami edition demanded a flawless live experience that maintained brand integrity while delivering something fresh and energizing. The challenge was to balance strategic messaging, partner visibility, and operational complexity—across Expo environments, keynotes, and interactive zones–all while keeping attendees engaged and the experience flowing intuitively.
Result.
Fuel delivered a high-impact, fully integrated event experience rooted in a clear thematic and unified design system. From creative concepting and written comms to live production and on-site logistics, our team ensured every detail aligned with IGEL’s strategic goals. Highlights included a reimagined Expo, an engaging IGEL Zone, and the launch of the IGEL Swag Store–a new feature that generated buzz and drove interaction. The result was an energizing, brand-rich event praised for its cohesion, execution quality, and standout attendee experience.
