Bringing ransomware resilience to life through storytelling.
Fuel partnered with Nutanix to bring the story of Nutanix Data Lens (NDL) to life — a new SaaS-based cyberstorage solution offering ransomware resilience and global data visibility. Following a major product launch, our challenge was to create an engaging, visually-driven campaign that built awareness, demonstrated differentiation, and inspired customers to take action.
Brief.
Nutanix wanted to build awareness and influence long-term adoption of Nutanix Data Lens, a first-of-its-kind cyberstorage solution offering a unique ransomware guarantee — containment in less than 20 minutes. The campaign needed to communicate this complex technical capability in a clear, engaging, and visually appealing way while aligning with a newly developed illustration style.
Challenge.
The primary challenge was twofold: awareness and differentiation. Nutanix Data Lens was a new solution entering a market crowded with data recovery and general security tools. Customers often relied on multiple point solutions or lacked true data-specific protection. Our task was to make NDL stand out as the data security solution — not just another recovery product. We also had to develop an entirely new creative route and bring it to life through animation, ensuring the story was both informative and emotionally resonant.
Result.
Fuel created a visually striking, story-driven animation that introduced the newly-developed illustration style to Nutanix brand videos. The animation clearly communicated the urgency and confidence of NDL’s ransomware guarantee, showing customers how the solution detects and contains threats in under 20 minutes and simplifies recovery to a single click. The campaign successfully positioned Nutanix Data Lens as a leader in secure storage and data protection, driving engagement across web and social channels and setting a new creative opportunity for future launches.
