Aligning brand and storytelling for Edify’s new website.
Fuel partnered with Edify to transform their digital presence, helping align their brand story, content, and user experience into a cohesive, engaging website. The project brought together insights from across the business to ensure that the new site reflected Edify’s true value and vision.
Brief.
Edify approached Fuel to help redefine how their product and brand were represented online. The existing content had grown organically over time, resulting in a complex, inconsistent message that didn’t fully convey their value. The brief was to simplify and strengthen their digital story, creating a website that could grow with the business while speaking clearly to their audiences.
Challenge.
The challenge was both strategic and creative: we needed to unite multiple voices from across the organisation and translate deep, technical information into accessible, customer-focused messaging. Working through workshops, stakeholder interviews, and competitor analysis, we developed a unified narrative and user experience that aligned everyone around one clear story and structure.
Result.
The final outcome was a streamlined, insight-led website design and content framework that clearly communicates Edify’s offering and brand personality. We delivered refined messaging, a cohesive tone of voice, and a set of UX and design principles ready for their internal development team to bring to life. Acting as a true extension of their team, Fuel helped Edify move from complexity to clarity, building a foundation for continued growth and brand consistency.
